Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars...Includes Podcasts, Blogs, and Media Training for the Digital Age by Jay Conrad Levinson, Rick Frishman

Condition: Used, 2

ISBN: 9781598698459 Format: Paperback Pages: 352 Year: 2008 Publisher: Adams Media

Description: The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right time-and at a fraction of the cost. Completely updated and revised, this book uses the expertise of today's top media gurus to show you how to get the word out about your product or business and reach even more buyers-without the cost of a traditional big budget campaign! Editorial Reviews About the Author Rick Frishman, Publisher at Union Square Publishing in New York and founder of Planned Television Arts (now called Media Connect), has been one of the leading book publicists in America for over 43 years. Rick works with many of the top book editors, literary agents, and publishers in America, including Simon and Schuster, Harper Collins and Random House. Rick is Co-author of 18 books including Author101, 250 Rules of Business, Guerrilla Publicity and Networking Magic.Union Square Publishing looks for authors who believe in giving back. He has worked with hundreds of bestselling authors such as Mitch Albom, Bill Moyers, Stephen King, Caroline Kennedy, Mayor Ed Koch, Howard Stern, President Jimmy Carter, Sophia Loren, S

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