Title: Winning Ways Writer: Al Benge Publisher: MacStlye SoftCover

This book chronicles the story of a successful contest entrant - New Zealand born Al Benge has made a career of entering 25 word or less slogan contests for over three decades, and has recorded his findings in this entertaining book. Illustrated by Al's original cartoons, the book has a wealth of advice for any keen contest entrant. Hints, tips and advice on how to win prize contests are to be found in this book, narrated in an easy to read and informative style. There is definitely an art to winning consistently, and Mr Benge draws from his own experience in recounting just how to present an entry that appeals to judging panels. Al Benge has won everything from cars to chocolates, many overseas trips and appliances over the years. He shares this fascinating story with readers in this 200 page volume. Literary hints on writing effectively, presentation techniques on giving extra appeal - all this is covered in Winning Ways. Definitely of interest to Australian and New Zealand readers who wish to get the inside story on the ever expanding and lucrative field of prize promotions. An excellent read.

Very Good Condition (name on first page, little crease)

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