7 options for wine jobs in NZ

Marketing within the wine industry plays a critical role in shaping brand identity and market presence, particularly in a global market where so many wineries are vying for consumer attention. Marketing pros develop strategies to showcase wineries and their products. They craft compelling narratives, execute marketing campaigns, and operate across various channels to engage consumers.

As well as appealing to larger customers like supermarkets and bottleshops, wineries also want to grab the attention of individuals who visit their cellar doors, and who could be turned into loyal customers. Therefore, sommeliers, and front of house staff are important ambassadors for wineries too.

Innovation and sustainability are driving forces within Aotearoa New Zealand’s wine industry. Research and development roles focus on advancing winemaking techniques, exploring sustainable practices, and adapting to changing environmental conditions. Professionals in this field delve into areas such as fermentation methods, climate impact on viticulture, and eco-friendly approaches to wine production.

Logistics professionals manage the complex supply chain that ensures wines reach global markets efficiently. They oversee transportation, storage, and distribution, making sure that wines are delivered to consumers while maintaining quality standards. Their attention to detail and ability to navigate logistics networks are crucial for the industry's success.

The hospitality sector relies on knowledgeable staff to provide exceptional experiences for wine enthusiasts. Visit regions like Marlborough, Otago, Waiheke Island and Hawke’s Bay, and you’ll find sommeliers, tasting room managers, and hospitality professionals busy introducing customers to different wine varieties - conducting tastings and creating memorable experiences. Educational institutions offer specialised programmes catering to aspiring wine professionals, covering various aspects of viticulture, oenology, and wine business management.

Behind-the-scenes roles in administration and management are essential for the seamless operation of wineries. These positions encompass finance, human resources, regulatory compliance, and overall operations management. Efficient management ensures compliance with regulations, financial stability, and a conducive work environment for all employees.

Want to combine your love of wine with a gift for the written word? Wine enthusiasts with a passion for writing can pursue careers in wine journalism. Wine writers and critics contribute to magazines, websites, and publications, sharing reviews, insights, and stories about different wines, vineyards, regions, and trends. Their expertise guides consumers and industry professionals in navigating the rich world of wines.

Specialists in wine auctions and appraisals assess the value and authenticity of rare and collectible wines. They work in auction houses or as independent consultants, providing valuation services, organising auctions, and guiding collectors and buyers in acquiring unique and valuable wines.