Product Description A gentle cleansing shampoo that builds volume without making the hair heavy Recommended for normal to fine hair Provitamin B5 and Wheat Proteins strengthen and thicken the hair structure Essential Minerals revitalize the hair and scalp Wheat Proteins strengthen the hair structure and give the hair volume Provitamin B5 penetrates deep into the hair shaft, regulates the moisture balance and thickens the hair structure The results are hair with volume, body, and shine with improved combability Work through the hair and scalp and massage with palm of hands Rinse thoroughly Repeat if necessary Towel dry Brand Story Keune Haircosmetics is a family - owned, operated hair care company creating quality hair color, professional service, innovative retail products and educational programs for salon professionals, in over 80 countries - for 100 years