The House of Fragonarda passionate dedication It was shortly before the First World War that EugAne Fuchs, an entrepreneur at heart who had already been seduced by the magic of perfume, decided to set up his own perfumery based on the novel concept of selling perfumery products directly to the tourists who were beginning to discover the French RiveraAs charms Parfumerie Fragonard was opened in 1926 EugAne Fuchs chose to name it after the famous grasse-born painter, Jean-HonorA Fragonard (1732-1806), as a tribute to both the town of grasse and to the refinement of 18th-century arts Similarly, the choice of name expressed his desire to run his business in accordance with traditions This spirit has been loyally perpetuated by the three succeeding generations who have run and are still running the company