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Integrated Marketing Communications

William Chitty, Nigel Barker, Michael Valos, Terence A. Shimp, Bill Chitty Cengage Learning, 14 Nov 2011 - Communication in marketing - 424 pages

This 3rd edition of Integrated Marketing Communications continues to offer comprehensive and focused coverage of the Asia Pacific marketing communications environment.

About the author (2011) Dr Nigel Barker is an adjunct lecturer for The University of Adelaide and the Adelaide Graduate School of Business and regularly lectures for various graduate schools and universities throughout Australia and overseas. Nigel has taught a wide range of subjects including Strategic Marketing, International Marketing, Consumer Behavior, Marketing Communications and Brand Management. Following his move from the UK in 1997 where Nigel held a range of marketing positions, he gained his master's in marketing from Charles Sturt University. Nigel now focuses most of his attention on academic lecturing and undertakes many classes for both The University of Adelaide and AGSB. Nigel also runs his own marketing consultancy and has undertaken projects for a range of Adelaide-based organizations as well as for various government institutions in conjunction with his lecturing...

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