This listing closed and did not sell. The item has been relisted.
- Browse for similar listings in Marketing
- View the relisted item
Other listings you might like
Description
As shown.
Integrated Marketing Communications, 5th Edition Bill Chitty
About this product Product Information Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer's, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Unique to the text...
My listings include PHOTOS OF ACTUAL BOOK for sale. Please see our other listings for more great books: New Zealand History; Maori Maori; First Editions; Signed; War & Military; Vintage, Antique, Hunting, Climbing, Textbooks, Rare, New, Used and many more.
The photos form an integral part of the description so please look at all of the photos. Payment within 3 days of close of this auction
If using combined shipping, you must purchase an item using full shipping and use full shipping on the item with the most shipping. If the items can be shipped together but shipping is still more than the single shipping due to volume buyer must pay the remaining required shipping. Thanks
Details
Shipping & pick-up options
Destination & description | Price | |
---|---|---|
Nationwide 5-6 days, Economy | $9.00 | |
Nationwide 5-10 days, Rural | $12.50 | |
Combine with another item you've paid shipping on | $1.00 | |
Pick-up available from Woodville, Manawatu | Free |
Estimated delivery times in business days
Payment Options
Pay instantly by card, Ping balance or saved bank account.
Four fortnightly interest-free payments.
Cash, NZ Bank Deposit