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Description
Ex library book in good readable condition
Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation ? the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.
SALE Extended on some items with 15%+ Off! Sale is not forever though and once we have reached our target clear out on older stock it will be removed, so grab the bargains while you can!
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Details
Shipping & pick-up options
Destination & description | Price | |
---|---|---|
Nationwide 4-5 days, Economy | $8.70 | |
Nationwide 4-7 days, Rural Standard | $15.20 | |
Combine with another item you've paid shipping on | 50¢ | |
Pick-up available from Waiuku, Auckland | Free |
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