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Description
With Marketing Insights from Ken Roberts, FORETHOUGHT
This is a marketing research textbook, not a statistics textbook in disguise. Written for both users and implementers of marketing research, as well as aspiring marketing researchers, this fourth edition of MARKETING RESEARCH is brimming with case studies and industry insights from marketing gurus Bryan Lukas and Ken Roberts. It fosters the skills necessary for all those who wish to implement marketing research in a managerial, relevant, effective and ethical manner.
Softcover - 575 pages
Very good + condition - name entered inside cover
The cheaper price quoted is for Aramex couriers. Addresses not serviced by Aramex (or deemed rural) will need to use the dearer option through NZ Post.
Happy to combine for more economical postage - the total cost does depend on the size and weight - please ask!
Pickups within 14 days please
Details
Shipping & pick-up options
| Destination & description | Price | |
|---|---|---|
| Nationwide, Economy | $9.00 | |
| Nationwide, Rural Economy | $16.00 | |
| Combine with another item you've paid shipping on | $0.00 | |
| Nationwide, Economy | $11.00 | |
| Pick-up available from Ngaruawahia, Waikato | Free | |
Payment Options
Pay instantly by card, Ping balance or saved bank account.
NZ Bank Deposit