The 21.5 Laws are the foundation of selling. They may be invisible, but they are undeniable – and unbreakable. If you’re just getting started in selling, you will find the laws invaluable. If you’ve been in sales for awhile, you’ll find yourself saying, “I haven’t been doing that” and “I know that! Why haven’t I mastered it? Here's a sampling of the Contents:

• Attract Willing Buyers
• Think YES!
• Believe Before You Succeed
• Employ Humour
• Build Your Own Brand
• Earn Reputation
• Be Assertive and Persistent
• Demonstrate Excellence
• Deliver Value First
• Communicate in Terms of Them
• Ask Before You Tell
• Serve Memorably
• Exchange Loyalty
• Earn Trust
• Utilize Value of Customers
• Discover the Why ….and more… Jeffrey Gitomer is one of the world’s top sales expert and master salesman. He defines what he’s learnt from 40 years of real-world selling, dedicated study, and renowned teaching. Use 21.5 Unbreakable Laws of Selling to build your enthusiasm, enhance your self-confidence, and close more sales. Hardcover. Length: 24 cms (9 ½”) Width: 16 cms ( 6”) Pages: 224 A Bard Press Book Printed in the U.S.A.