This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. This book draws upon several political marketing theories and concepts including Lees-Marshment’s product/sales/market-oriented framework, the STP process and Pettitt’s internal stakeholder marketing approaches. Looks at four case studies: the Palestine Solidarity Network Aotearoa (PSNA), the Israel Institute of New Zealand (IINZ), the Australia/Israel & Jewish Affairs Council (AIJAC) and the Australia Palestine Advocacy Network (APAN).

Have about 20 new copies in pristine condition. Can sell individual copies for $50. Can sell multiple copies at a lower rate. Eg Two books for $100.