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Reporting metrics & terminologies at Trade Me Property
Metrics you'll see used across listing reports and on-site, from Trade Me Property and other property sites.
Last updated: 27 July 2023
So you can compare apples with apples, we've put together this guide to help you understand the different terminologies used at Trade Me Property, and across the industry.
We keep it simple, Trade Me Property reports and on-site metrics.
Views: The number of times your listing page has been viewed.
Watchers: The number of times your listing was added to a property buyers watchlist - where they can refer back to and be kept up to date with any changes.
Enquiries: The number of times an email was received enquiring about your listing (‘Email enquiry’) or a phone number was revealed (‘Click to call’).
How do these metrics and terms differ in the industry?
| Trade Me Property | OneRoof | Realestate.co.nz | |||
|---|---|---|---|---|---|
| Trade Me Property | Total views: the number of times your listing page has been viewed. | OneRoof | Total views: the number of times your listing page has been viewed. | Realestate.co.nz | Total views: a combined metric of search views (when your vendor's listing appears on screen among other listings and can be scrolled past - also known as impressions) and listing views (when the listing page itself is actually viewed). |
| Trade Me Property | OneRoof | Realestate.co.nz | |||
|---|---|---|---|---|---|
| Trade Me Property | Total watchers: The number of times your listing was added to a property buyers watchlist. | OneRoof | Total saved properties: The number of times a user has saved the property. | Realestate.co.nz | Added to saved properties: The number of times a user has saved the property. |
| Trade Me Property | OneRoof | Realestate.co.nz | |||
|---|---|---|---|---|---|
| Trade Me Property | Total email enquiries: The number of times an email was received enquiring about your listing. Total click to call: The number of times a phone number was revealed on your listing. | OneRoof | Total Enquiries: a combination of both email enquiries and click to call. | Realestate.co.nz | Total Enquiries: a combination of both email enquiries and click to call. |
How to access the Trade Me Property marketing report
You can generate instant reports about your listings when you need them via OneHub
